Jon’s theories and implementation of ground-breaking work in brand creation and delivery in targeted direct marketing have charted a new course for advertising.

As a theorist, his national and international presentations on the convergence of Direct and Brand Advertising have generated rave reviews from San Francisco to Cannes, from New York to New Zealand. He has codified his theories into a popular book, Ducks in the Henhouse, the Challenges of Integrating Direct and Brand Advertising, filled with expanded commentary and insights. His next book is scheduled for release in 2009.

Jon has been honored with the Andi Emerson Award by the John Caples Board and the Direct Marketing Creative Guild for outstanding service to the creative community; the Direct Marketer of the Year by the Philadelphia DMA; he is the recipient of the Gold Echo and Henry Hoke Awards and the Direct Marketing Educational Foundation’s 2008 Edward N. Mayer, Jr. Education Leadership Award. Passionate, outspoken and visionary, Jon is a popular author and speaker of international acclaim.