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FoxHollow Technologies created The SilverHawk Plaque Excision System, a unique device that removes plaque build-up caused by Peripheral Artery Disease (PAD). This life-and-limb threatening condition affects an estimated 14 million people in the US; however, only about 2.5 million are currently diagnosed. FoxHollow selected Roska Direct Advertising because of the agency's broad experience in one-to-one patient and physician marketing, and its established ability to target and segment audiences.
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